Dive Brief:

• YETI Holdings appointed Home Depot veteran Scott Bomar to its CFO seat effective Feb. 23, succeeding Mike McMullen in the role, the cooler and drinkware maker announced Thursday in a press release and securities filing.
• Bomar, who will also serve as the company’s treasurer and principal accounting officer, is joining the Austin, Texas-based YETI after more than two decades at The Home Depot, where he most recently served as SVP of finance beginning in 2022, according to the filing with the Securities and Exchange Commission.
• In a separate release Thursday, YETI also reported results for its fourth quarter and full fiscal 2025, noting a 7% year-over-year increase in net sales to nearly $584 million for its Q4 ended Jan. 3 — primarily driven by a 25% YoY uptick in international net sales, according to the release.

Dive Insight:

A 10-year veteran of the drinkware retailer, McMullen has served as YETI’s CFO and treasurer since 2023, according to his LinkedIn profile. On Feb. 13, YETI informed McMullen that his role as its top finance chief would end as of Feb. 23, according to the filing.

He will provide transition services, as a consultant, to the business until May 31 at a rate of $10,000 per month or an aggregate of $30,000, according to the filing. He is also entitled to receive severance benefits under his separation agreement with YETI.

McMullen “played an important role in our transformation, including helping to take the Company public in 2018 and overseeing significant growth and expansion during his tenure,” YETI CEO and President Matt Reintjes said in a statement included in the press release. “We are grateful that Mike will continue to contribute his guidance and expertise to facilitate a smooth transition, and we wish him the best in his future endeavors.”

His successor Bomar joined Home Depot in 2005 as director of merchandise strategy, and held numerous executive and finance roles throughout his tenure at the home improvement company, according to his LinkedIn page. He departed briefly in 2021 to serve as CFO for payments business Deluxe, before rejoining Home Depot in October 2022 in his most recent role as SVP of finance.

As CFO, Bomar is set to receive an annual base salary of $725,000, according to the filing. His target bonus under Yeti’s short-term incentive plan will be 100% of his base salary, while his long-term incentive award will be 250% of his base. Bomar will also receive a sign-on bonus of $500,000, a sign-on grant of restricted stock units valued at $2.5 million and performance-based RSUs valued at $1 million.

Throughout his career, Bomar has “led major financial transformations, strengthened international operations and partnered with leadership teams to drive long‑term strategy and value creation,” Reintjes said. “With the momentum in the business and incredible opportunities in front of us, together we will look to capitalize on the meaningful growth ahead for YETI. This includes driving product innovation, expanding our global presence and further penetrating our total addressable market.”

Bomar’s appointment to the drinkware brand’s top finance seat comes as YETI targets increased growth in its international segment, after delivering its highest-growth quarter of 2025 in its Q4, “a testament to how much upside remains outside the U.S.,” Reintjes said in a statement included in the earnings release.

International sales for the quarter spiked to $136 million from about $109 million in the prior period, with growth led by Australia and Europe as well as “continued momentum” in Japan, where YETI launched in Q2 of 2025, according to the release. Net income for the fiscal year fell 6% to over $165 million from the year earlier.