Ben Borodach, CEO of april, speaking at the the Money20/20 fintech conference in Las Vegas on Monday, describes how his company’s artificial intelligence software embedding tax tools into financial apps help financial services companies analyze and optimize the tax obligations of their customers.

Although the software market today offers many attractive apps, some companies providing solutions such as optical character recognition need to raise their success rates from 80% to at least 95%, Borodach said. Artificial intelligence will likely bring big benefits, but CFOs should ask themselves, “Is this thing I’m invested in going to be around tomorrow?” he said. april is based in New York City. Money20/20 is owned by Informa, CFO Dive’s parent company.