BOCA RATON, FL - January 28, 2025

Custom Medical Marketing introduced Practice-Market Fit, a strategic assessment tool designed to provide medical practices with market intelligence at an accessible price point.

The product addresses a sequence problem in healthcare practice growth, according to CMM founder Seth Turnoff: practices often invest in marketing tactics without understanding their competitive position or operational readiness.

"A group would come to us asking for patient acquisition campaigns without assessing whether their market position, internal systems, or digital visibility actually supported those tactics," Turnoff said. "They were making six-figure marketing decisions with no strategic diagnostic information."

Practice-Market Fit delivers custom market intelligence reports within 48 hours for $497. Each assessment evaluates market demand, competitive positioning, digital visibility, AI search readiness, and patient access friction points.

The framework was developed from CMM's work with orthopedic and cardiac practices ranging from $5 million to $150 million in revenue. Unlike automated SEO audits, each report is created specifically for the requesting practice's specialty and competitive context.

CMM designed the product as a standalone transaction, not a lead-generation tool. Practices receive strategic intelligence with no obligation for additional services, filling that gap between enterprise-level healthcare consulting and commodity-level website audits.

The tool benefits individual specialists, specialty practices in competitive markets, PE-backed groups and practice leaders evaluating expansion or new service lines. 

More information available at https://practicemarketfit.com/