Equitas Strategic Partners, a Nashville-based accounting and financial advisory firm serving growing businesses, has acquired McBride Accounting, a respected tax, accounting, and business advisory firm based in the Atlanta metropolitan area.
The acquisition expands Equitas’ ability to provide a more connected and comprehensive financial experience for small and mid-size businesses by merging day-to-day accounting, tax strategy, and forward-looking financial advisory services under one firm.
“Business owners are often forced to manage multiple financial providers who are not always working from the same playbook,” said Craig Cook, Founder and CEO of Equitas Strategic Partners. “By welcoming McBride Accounting into Equitas, we are closing that gap. Our clients now have access to an integrated team that can help them understand their finances, plan for what is ahead, and make smarter decisions as they grow.”
As part of the acquisition, the McBride Accounting brand will be retired as its services and staff are consolidated under the Equitas name. Veronique McBride, who founded McBride Accounting in 2009, will remain actively involved in serving clients. Richard McBride will transition into a leadership role within Equitas to oversee client services for the organization.
For existing Equitas clients, the acquisition adds in-house tax planning and tax preparation services designed to connect monthly financial reporting with year-end tax strategy. Former McBride clients now have access to Equitas’ broader advisory capabilities, including controller services, fractional CFO support, cash flow forecasting, growth planning, and financial process improvement.
“Equitas and McBride were built around a shared belief that growing businesses deserve experienced financial guidance that is practical, accessible, and relationship-driven,” said Veronique McBride. “This partnership allows us to preserve the personal service clients already trust while giving them more resources, more strategic insight, and more ways to scale support as their needs evolve.”
The acquisition reflects Equitas’ continued growth as a strategic financial partner for entrepreneurs, business owners, and leadership teams navigating increasingly complex financial decisions. Rather than offering a rigid service model, Equitas provides flexible support tailored to each client’s stage of growth, from monthly bookkeeping and accounting support to high-level financial leadership.
“Accounting is about numbers, but our business is about people,” Cook said. “By bringing McBride’s tax and accounting expertise into Equitas, we’re supporting business owners as one connected team that understands their goals, helps them see around corners, and supports informed business decisions at every stage of growth.”
Founded in 2024 and headquartered in Franklin, Tennessee, Equitas Strategic Partners is an outsourced accounting, tax, and financial strategy firm that helps small and mid-size businesses strengthen their financial operations and make more informed decisions. The firm provides bookkeeping, advanced accounting, controller, fractional CFO, advisory, and payroll solutions through a flexible, relationship-driven model designed to meet each client’s unique needs. Equitas serves clients locally and nationwide, offering strategic financial guidance rooted in integrity, innovation and insight.
