Net Conversion, the Orlando-based impact media agency, has promoted Joshuah Rodery to chief financial officer, seven months after he joined the company as vice president of finance. The promotion is the latest marker in a growth year for the independent agency, which has added three plum media AOR assignments over the past year (Winn-Dixie, Evermore Orlando Resorts, HealthyPaws) and announced its first Midwest office, in Chicago.
In his initial months, Rodery, who reports to co-founder and CEO Ryan Fitzgerald, has rebuilt the agency’s financial engine, overhauling planning and reporting, tightening how cash moves through the agency’s media buying, and partnering with executive leadership to drive significant year-over-year growth in adjusted earnings. He also directs accounting, billing, payments, and vendor controls, and leads corporate development and audit readiness.
“Joshuah walked in the door and immediately started building the financial backbone this agency needs for where we’re headed,” said Fitzgerald. “We’re growing fast, but growth only works when the numbers keep up. In his new role, his impact will continue to build our path forward.”
Rodery’s route to agency finance is unconventional. He came to Net Conversion from Commonwealth Fusion Systems, the nuclear fusion energy company, where he built the management accounting team, led the company through three consecutive clean audits with PwC and the U.S. Department of Energy, and identified and executed studies that generated more than $300 million in tax credit value.
“Net Conversion competes with agencies many times its size, and my job is to make sure our financial operations give us that same edge,” said Rodery. “My role is to build the kind of infrastructure that lets an independent agency move even faster.”
About Joshuah Rodery
Rodery is a finance executive with more than 17 years of experience leading finance through hypergrowth, turnarounds and change, from a $2 billion enterprise to founder-led companies scaling past nine figures in annual revenue. Earlier in his career, Rodery held CEO, President, and Vice President of Enterprise roles at Captivea USA, the world's largest Odoo ERP partner, where he led global finance and operations across offices in the United States, France and Canada. He holds a degree from Harvard University.
About Net Conversion
Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we tap into what your customers really want and connect them to your brand. We build holistic datasets through Conversionomics, our proprietary MarTech platform, to relentlessly hold paid media accountable. The result is real-time peak performance and enduring business transformation. At our core, we are all about agility, enabling more innovation, a more personal touch, and more business impact. Learn more at netconversion.com.
