CEO Elon Musk and CFO Zach Kirkhorn have added the titles "Technoking of Tesla" and "Master of Coin," respectively, to their existing titles, electric car company Tesla said in an 8-K filing Monday.
"[Musk] and [Kirkhorn] will also maintain their respective positions as chief executive officer and chief financial officer," the regulatory filing said.
In a February 10-K filing, the company said it expects to begin accepting bitcoin as a form of payment "in the near future, subject to applicable laws and initially on a limited basis, which we may or may not liquidate upon receipt."
"Master of Coin" is a reference to HBO's popular series Game of Thrones.
Few other CFOs expect to follow Tesla's lead on the use of, and investment in, cryptocurrency. In a Gartner survey last month, only 5% said they plan to hold Bitcoin or other digital currency as a corporate asset this year. Almost 85% said they don't plan to ever hold the currency. Price volatility is the main reason.
As of Monday, Bitcoin, the oldest and most widely traded digital coin, was worth about $56,000.
Coinbase, a cryptocurrency trading platform, earlier this month announced plans to go public, signaling a potential maturing of the industry.